Hotel PR (Public Relations Management): Public Relations Management

Author: Albert E. Kudley
Publisher:
Publish Date: 2003-03-01
Features: Influence the widest public, achieve powerful publicity without huge consulting fees. By effectively utilizing the public relations techniques in this book, your hotel or business can:
Establish a positive corporate image, Communicate effectively with the media, Utilize public relations to conduct marketing, Seize opportunities and turn problems into opportunities.
Small and medium-sized hotel or restaurant managers usually do not hire full-time public relations staff, and the company's financial resources do not allow hiring professional public relations companies as corporate consultants. In the absence of professional consulting, training, and budget, the public relations campaigns that companies can carry out cannot be as comprehensive and complex as those of the top 500 companies listed in Fortune.
The guidance provided in this book is designed to help these entrepreneurs seize the limited public relations opportunities, win valuable media exposure and attention. Additionally, this book can also help you achieve more effective communication and interaction with key customer groups. The book elaborates in detail on what public relations is, how to appropriately carry out public relations campaigns, and how to leverage them to promote the business development of food and beverage and hotel enterprises.