Creating a Successful Spokesperson (First Edition)

Author: (American) Hart, translated by Wei Wuming
Publisher:
Publish Date: 2007-01-01
Features: The writing style of "Building Successful Spokespersons" mirrors the author's training style—rich in content yet unadorned. Unlike most similar books, this one guides you into training scenarios, where you will subconsciously grasp the various techniques for media interviews and speech presentations taught by the author, as well as the results achieved by participants in practice. It includes simple and effective techniques that everyone can master. It serves as a blueprint to help you become a successful spokesperson. Hal Hart has presented us with an invaluable practical book. With authoritative and insightful content, it will greatly benefit spokespersons who must deliver compelling presentations in public and face hostile pressure groups during crises. In today's era where media training for spokespersons is common, the author introduces you to terms you need to know, such as "transition," "pyramid information," and "evasion." Combined with excellent training, the content of this book will bring you great benefits. This is the outstanding quality of the book—it deserves a place on your bookshelf—perhaps one day it will come in handy.