Management Fundamentals: Concepts, Applications, and Skill Enhancement [2nd Edition]

Author: (USA) Robert N. Lusch, translated by Gao Junshan, Dai Shufen
Publisher:
Publish Date: 2007-01-01
Features: This book is a highly acclaimed management textbook that follows the classic framework of management while differing from traditional management textbooks. The authors integrate the concept of situational management throughout the book, using specially designed sections such as case studies, behavioral pattern videos, and online exercises to comprehensively enhance readers' ability to apply management concepts and develop practical management skills. The target audience for this book includes undergraduate students in management majors and MBA students. It can also be used for executive training programs. For professionals who need to understand management knowledge, this book is also a valuable reference.