Introduction to Business Ethics

Author: Zhou Zucheng, Zhang Xingfu, Zhou Bin (editors)
Publisher:
Publish Date: 2007-02-01
Features: In the operational activities of enterprises, ethical issues objectively exist. How to recognize, analyze, and address ethical issues in business is not only related to the responsibilities of enterprises and managers but also closely linked to the interests of the enterprise. Business ethics is a science that studies the morality of enterprises, exploring the social responsibility of corporate behavior and carrying the mission of achieving social harmony. It directly serves enterprises, focusing on analyzing and solving ethical issues that arise in the operation and practice of enterprises. This textbook mainly introduces the necessary knowledge and skills of business ethics, consisting of three parts: Fundamentals of Business Ethics, Typical Ethical Issues in Business Operations, and Ethics and Management. Each chapter includes "Chapter Key Terms," "Internet Resources," "Chapter Summary," "Review and Reflection," and "Case Studies" to facilitate learning.