Signs and Design: New Windows on Modern Design Series

Author: Zheng Jun et al.
Publisher:
Publish Date: 2007-01-01
Features: Modern design is an emerging discipline that has risen with the advancement of science, technology, and economic development. It is now widely applied to various fields of modern life, including packaging and decoration design, advertising design, fashion design, industrial product design, and environmental art design. It has a profound impact on developing the economy and society, beautifying people's lives, and transforming human lifestyles. Modern design is a comprehensive applied discipline that studies the interrelationships among production technology, art, and social life. It explores how to shape objects in a way that aligns with both production processes and product performance, as well as aesthetic principles, fully leveraging the creativity of designers. According to different functions and requirements, it seeks to uncover the laws and artistic elements in structure, materials, comprehensive modeling, color, technical equipment, and production procedures within the realm of material production, thereby creating new products that are both practical and aesthetically valuable. The scope of modern design is very broad, encompassing all aspects of daily life, such as clothing, food, shelter, and transportation. This series of books takes modern design and its applications as the main theme, combining explorations and reflections on design teaching and practice. It aims to introduce readers to the latest achievements in the field of design—such as new thinking, new concepts, new theories, new techniques, and new works—to broaden their horizons and help them grasp the future trends of design development.