Business Communication: The Art of Effective Communication (8th Edition)

Author: (USA) Adler, Elaine H., (China) Shi Zongjing
Publisher:
Publish Date: 2006-12-01
Features: This book is a classic business communication textbook originally published in the United States. The Chinese edition was rewritten by Chinese scholars based on the eighth edition of the original, adapting it to the context of China. In this book, the authors provide a detailed introduction on how to construct formal and informal communication networks, how to choose appropriate communication channels, how to handle the impact of multicultural and organizational culture on communication, how to effectively utilize verbal and nonverbal information in communication, how to listen effectively, how to build positive interpersonal relationships, deal with criticism, manage conflicts, and negotiate smoothly, how to prepare for interviews, how to collaborate with others in groups and teams, how to conduct effective meetings, how to develop expressive skills, how to organize ideas, design structures, and effectively convey information in different types of speeches. The authors offer practical communication strategies for common business scenarios in the book, with workplace tips included in each chapter, along with numerous vivid case studies and illustrations. The writing is lively, clear, and highly practical, making it suitable for teaching use by students and faculty in related fields such as communication studies, public relations, and economic management. It can also serve as a general textbook for other disciplines to cultivate students' interpersonal and business communication skills, as well as an important reference for professionals in the workplace to achieve self-improvement.