North University Business Review (2007, Issue 1, Total Issue 30)

Author: Li Yining, Editor-in-Chief
Publisher:
Publish Date: 2007-01-01
Features: Northwestern Business Review is dedicated to integrating Western and Eastern management philosophies and bridging theory with practice. As a premium management journal in China, it aims to provide a high-level platform for top managers and management scholars. Supported by the strong background of Peking University and Guanghua School of Management, it has gathered a group of China's top experts and scholars. Many readers consider it a rare opportunity to gain insights from them on corporate, industry, and even national economic development. It is precisely for this reason that Northwestern Business Review aspires to become one of China's finest management journals.
The rapid social changes and transformations have brought a trust crisis to Chinese enterprises—nearly 40% of Chinese employees have low trust in their organizations. Amidst the interplay of traditional culture and modern systems, how to build and maintain trust within organizations is a challenge that leaders must face.