Introduction to Visual Culture: A Translation of Excellence

Author: (American) Nicholas Mirzoeff, translated by Ni Wei
Publisher:
Publish Date: 2006-11-01
Features: This book comprehensively introduces the exciting interdisciplinary field of visual culture. By tracing the history and theory of visual culture from painting to the World Wide Web, the book asks: Why do visual media occupy such an important position in contemporary daily life? Mirzoeff argues that it is visual rather than textual forms that are increasingly becoming the primary way we understand the contemporary world. This is a highly original work, thoroughly researched, and engagingly written, making a unique contribution to the analysis and understanding of visual culture. Mirzoeff's masterful use of material makes this a very timely book, capable of immediately attracting a wide readership. Introduction to Visual Culture comprehensively introduces the exciting interdisciplinary field of visual culture. By tracing the history and theory of visual culture from painting to the World Wide Web, the book asks: Why do visual media occupy such an important position in contemporary daily life? Mirzoeff argues that it is visual rather than textual forms that are increasingly becoming the primary way we understand the contemporary world. In this fresh and innovative introductory work, Mirzoeff explores: What is visual culture? The basic elements of vision, including perspective, color, line, and vision. The broad field of visual media, including painting, sculpture, photography, television, film, virtual reality, and the internet. The importance of "race" and ethnicity, gender and sexuality, and the body in visual culture. The international media event triggered by the death of Princess Diana, which marked the arrival of a global era of visual culture.