Facing Design: Teaching at the Academy of Arts & Design, Tsinghua University

Author: Zhang Geming
Publisher:
Publish Date: 2007-01-01
Features: This book mainly consists of two parts: The first part is decorative works. The corresponding courses in teaching are roughly "Decorative Patterns," "Visual Expression," and "Traditional Art Research," etc. These are major courses for first and second-year design majors (especially graphic design). As a bridge between (formal foundation courses) and professional design courses, this type of training plays a very important transitional role. It demonstrates that the so-called refinement is carried out simultaneously in many aspects such as form, layering, color, processing methods, and expressive themes. It can form its own system, showcasing unique characteristics and individuality, and also lays the foundation for design. The second part focuses on advertising and book design on the plane. Through design works and their corresponding descriptions and explanations, it more clearly illustrates the characteristics of design expression, the relationship between design and fundamentals, as well as the importance of perception and observation for design. The author of this book is a professor at Tsinghua University of Arts and Design. With the model paintings and examples from his teaching, he targets-specifically teaches the key techniques of painting, making this book somewhat relevant to both college entrance examination topics and art college teaching. This book mainly consists of two parts: The first part is decorative works. The corresponding courses in teaching are roughly "Decorative Patterns," "Visual Expression," and "Traditional Art Research," etc. These are major courses for first and second-year design majors (especially graphic design). As a bridge between (formal foundation courses) and professional design courses, this type of training plays a very important transitional role. It demonstrates that the so-called refinement is carried out simultaneously in many aspects such as form, layering, color, processing methods, and expressive themes. It can form its own system, showcasing unique characteristics and individuality, and also lays the foundation for design. The second part focuses on advertising and book design on the plane. Through design works and their corresponding descriptions and explanations, it more clearly illustrates the characteristics of design expression, the relationship between design and fundamentals, as well as the importance of perception and observation for design.