Management Accounting: Strategy and Value Chain Analysis

Author: Song Xianzhong, Hu Yuming (editors)
Publisher:
Publish Date: 2006-12-01
Features: The guiding principle for compiling this book is to reflect the future direction of management accounting, and to construct the chapter structure based on the concept of "strategy as the warp and value chain as the weft." From a strategic perspective, the book covers strategic positioning, strategic management fundamentals, strategic implementation support systems, strategic execution, strategic control, strategic evaluation, and strategic expansion. From a value chain perspective, it primarily focuses on how to manage the value creation process from product research and development to customer service, which overlaps with strategic execution.