E-commerce Strategy Management [Second Edition]

Author: Stephen Chen (Australia), translated by Wang Kuanliang
Publisher:
Publish Date: 2006-11-01
Features: "E-commerce Strategic Management" focuses on the strategic significance of e-commerce, analyzing the strategies adopted by companies in various industries and sectors. It helps readers master the knowledge and skills required for the formation and implementation of corporate strategies in e-commerce competition. The book starts with basic knowledge, reviews current academic research and practice in e-commerce strategy, and integrates various issues and ideas to be considered in e-commerce. Specific content includes: key technologies currently used in e-commerce and their strategic significance, the significance of e-commerce for strategy, marketing, and organization, a broader evaluation of e-commerce, and the economic, social, and legal implications of e-commerce. The target readers of this book include MBA students and senior university students; it can also be used for executive training courses. For consultants and practitioners who need to understand strategic issues in e-commerce, this book is also a valuable resource.