My Advertising Career. Scientific Advertising

Author: (USA) Hopkins (Hopkins, C.C.)
Publisher:
Publish Date: 1998-01-01
Features:
Author Introduction: A renowned advertising copywriter in the history of American advertising. His written ad copy made many products famous worldwide. He invented the forced (distribution) of new products, pioneered test marketing, introduced the use of coupons to distribute samples, and developed copywriting research. He had a significant influence on advertising professionals like David Ogilvy.