Travel enterprises

Author: Li Jie, Zhao Wenhong (editors)
Publisher:
Publish Date: 2000-01-01
Features: This book comprehensively and systematically discusses the formation, operational process, and main content of strategic management in tourism enterprises, aiming to assist in the formulation and implementation of strategies for tourism enterprises. The structure of the book is arranged as follows: The book consists of ten chapters. Chapter 1 is the general introduction, primarily elaborating on the concept, characteristics, levels, types, and networks of tourism enterprise strategy. Chapters 2 and 3 discuss the planning and formulation process of tourism enterprise strategy, including the analysis of external and internal environments of tourism enterprises, as well as the selection and formulation of business strategies. Chapters 4 to 8 focus on the three levels of overall strategy, competitive strategy, and functional strategy, specifically discussing the overall business strategy, marketing strategy, competitive strategy, financial and capital management strategy, and organizational and human resource strategy of tourism enterprises. Chapters 9 and 10 respectively discuss the implementation and control of tourism enterprise strategy and the operational strategy of tourism enterprise groups. To facilitate learning and reflection, the book includes review questions at the end of each chapter and a comprehensive, in-depth strategic management case study of tourism enterprises at the end, complete with discussion questions.