Internal Marketing

Author: (American) Keshi
Publisher:
Publishing Time: 2000-01-01
Features: The author, with the perspective of a journalist, realistically combines his extensive and rich experience in industries such as banking and construction, breaking free from the traditional dull and preachy approach to marketing. He vividly and comprehensively discusses the relationships between internal marketing, marketing definitions, and relationship marketing, effectively integrating marketing with organizational science.