Customer Alliance

Author: (American) Wells Marlow
Publisher:
Publishing Date: 2000-01-01
Features: This book is logically rigorous and meticulously conceived. It not only provides an in-depth yet accessible explanation of the concept of customer alliances but also cites numerous successful examples. In this book, you can see not only the success stories of international giants like Microsoft, Nike, and Sumitomo Construction but also gain insights into the achievements of lesser-known American companies such as Kellie Crokla and Swedish companies like Scania.