Strategic Management -- Shanghai Traffic Management Series Textbooks

Author: Chen Jixiang, Editor-in-Chief
Publisher:
Publish Date: 2003-09-01
Features: This book is part of the "Shanghai Jiao Tong University Business Administration Series Textbooks." Strategic management is an emerging and rapidly developing discipline, and it is a required course for business administration majors in China. This book lays a solid foundation for students' future careers in management or scientific research. The textbook keeps pace with the times, compiling the latest views, content, principles, and methods from international fields. With the goal of cultivating abilities, it incorporates numerous strengths from textbooks both domestically and internationally. It is suitable for undergraduate students of economics and management majors across various universities in the country, as well as serving as a reference book for various managers working in management practice. The book comprehensively and systematically explains the theoretical models, tools, methods, and classic cases related to corporate strategic management.