Author: Yu Li
Publisher:
Publish Date: 2009-01-01
Features: The "Newly Edited Economics Series Textbooks" are planned, edited, and published by Fudan University Press. "Marketing Management" is written by renowned economists from key universities across the country, including Fudan University, Shanghai University of Finance and Economics, East China Normal University, Shanghai Jiao Tong University, and Zhejiang University. It covers all major economics courses and core professional subjects. The content of the "Newly Edited Economics Series Textbooks" not only includes the fundamental theories and classic ideas of economics but also reflects the latest trends and cutting-edge activities in economic research, combining theoretical depth with practicality. It blends innovative and lively characteristics with rigorous and objective style. "Marketing Management" has been widely adopted by faculty and students of finance and economics departments in universities and comprehensive universities across the country and has received high praise.
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