Decoding AIA - AIA's China Strategy

Author: Zhao Shoubing
Publisher:
Publish Date: 2007-03-01
Features: In 1992, AIG (American International Group), a subsidiary of AIG, quietly entered the Shanghai market, a key foothold in China's insurance industry, thereby reshaping the landscape of China's insurance market. Currently, AIG has flourished in many developed cities in China and has become a model for many insurance companies to emulate. "Other companies can imitate AIG, but they cannot imitate AIG's way of thinking," is a widely circulated saying within AIG. By comprehensively analyzing AIG, we can understand the truly unique way of thinking of a multinational giant with operations in over 130 countries and regions.