Operations and Management of Printing Enterprises - (Second Edition)

Author: Gong Yingrong
Publisher:
Publish Date: 2007-02-01
Features: This book is a revision based on our press's "Operations and Management of Printing Enterprises" (edition). It is divided into twelve chapters, covering aspects such as the business strategy, marketing, objectives, planning, production, quality management, economic responsibility system, technological advancement, talent development, industry management, and professional ethics of printing enterprises. With the guidance of advanced international business management theories and practices, it provides a comprehensive and systematic analysis and discussion of the urgent and essential management issues that printing enterprises need to address and improve under the reform and opening-up policy. This book can serve as a textbook for relevant courses in printing junior colleges and universities, and is also suitable for reading and reference by management personnel at all levels of printing enterprises.