Marketing Professional National Vocational Qualification Training Course Marketing Professional Level 2

Author: Chuan Dan
Publisher:
Publish Date: 2007-01-01
Features: The "National Vocational Qualification Training Course for Marketing Professionals" highlights the guiding principle of "orienting towards professional activities and focusing on professional competence," combining the latest marketing theory and practice. The structure is designed for the fields of marketing professional activities in a modular format, covering Marketing Professional Basic Knowledge, Marketing Staff (National Vocational Qualification Level 5), Senior Marketing Staff (National Vocational Qualification Level 4), Assistant Marketing Professionals (National Vocational Qualification Level 3), Marketing Professionals (National Vocational Qualification Level 2), and Senior Marketing Professionals (National Vocational Qualification Level 1). Among these, "Marketing Professional Basic Knowledge" is a mandatory component for all levels of marketing professionals, regardless of their qualifications. This section is compiled with the principles of being scientific, systematic, standardized, and practical, while ensuring both the breadth and depth of knowledge. The professional terminology is standardized, and the language is concise and easy to understand. The other five levels are compiled according to the requirements of the "Standard," covering the specialized knowledge and competency requirements for marketing professionals at different levels. This ensures the standardization and uniformity of practical procedures across different levels, making the skills learned by students more targeted, practical, and operational in real-world applications. The "Course" is not only a training textbook for marketing professionals but also a recommended reference book for the vocational skill assessment of marketing professionals. It can also serve as a self-study guide for marketing practitioners.