Brand Axiom - The Ultimate Path to Achieving Superprofit

Author: Li Xinghao
Publisher:
Publish Date: 2007-02-01
Features: This book presents a theory that helps you understand the value of consumers and the essence of brands, revealing how brands make money and who they make money from. It provides a model for a comprehensive analysis of your brand, helping you identify the key elements of branding and finding the optimal focus for your company's branding efforts. This book elaborates on an idea: branding is not difficult and does not require spending a lot of money. Branding lies in the attitude of a company towards its customers or consumers, in its words and actions. What this book aims to convey are ideas, principles, and theories, rather than rigid doctrines and methods. Once you understand the ideas presented in this book, you will realize that you are no longer at a loss, facing dilemmas, or making mistakes in your actions. By using your brand to implement effective methods and ideas, you will find that your efforts will be as endless as a flowing river, efficient, spending the least money, generating the most impact, and achieving the best results.