Research oriented towards viewership ratings

Author: Shi Tongyu
Publisher:
Publish Date: 2007-01-01
Features: In the summer of 2005, when "Super Girl" had swept across half of China, the questioning and criticism of excessive commercialization and vulgarity in Chinese television were equally noteworthy. Among these, " is the root of all evil" stood out as particularly striking. As a major research project of the Chinese Academy of Social Sciences, this book delivers a sharp critique of the ratings-driven approach, demonstrating the theoretical responsibility and academic commitment expected from academic institutions and scholars. The book's three major critiques of the ratings-driven approach—cultural critique, sociological critique, and communication critique—dissect and expose the essence of ratings. "Rather than being a normative democracy, ratings are more like a tyranny of money or a carnival of the mob." "Without corresponding reflection and active institutional exploration, the negative consequences of the ratings-driven approach will similarly harm the spiritual civilization of mainland China, which has yet to reach a level of affluent social development." Such a sense of concern and critical edge about Chinese television is bound to provide readers with profound rational reflection, while also bringing the pleasure and satisfaction of reading.