Create Advantages -- How to Enhance a Company's Core Competitiveness

Author: [British] Donald Sull et al.
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Features: Recommended by Zhang Ruimin, CEO of Haier Group! How to turn around the decline of a loss-making company? How to transform an ordinary company into a first-class enterprise? The key lies in enhancing the core competitiveness of the company. Hope you can gain insights through the intellectual exchange with the authors! If you want to transform your company from an ordinary one into a first-class enterprise like Microsoft or Walmart, if you want to quickly recognize the market, seize opportunities, and enter the "commercial no-man's land," if you want to avoid your company's decline, then read this book carefully. It will bring you the greatest in your intellectual exchange with the authors! This book not only analyzes and elaborates on the core competitiveness of enterprises from the perspectives of strategic breakthrough, organizational reshaping, and value marketing in a trinity, but also the authors of each chapter are either senior consultants from top international consulting firms, renowned management professors from prestigious business schools, or senior executives from first-class companies. Compared to previous works on corporate core competitiveness, this book has the following three distinct features that make it stand out and form its own "core competitiveness."
First, in terms of content, this book not only uses numerous successful cases to illustrate how to enhance the core competitiveness of a company and "create value for customers," but also uses many cases of failed companies to explain "why good companies decline" and why positive actions still do not yield results. It not only extends some new insights from traditional thinking but also proposes "industrialized intimacy: seven key design principles." Moreover, it breaks through traditional ways of thinking and puts forward some innovative ideas and concepts to "escape the limitations of vision and static evaluations of strategic frameworks."
Second, this book is highly contemporary. In response to the advent of the digital age, many authors have made forward-looking, strategic, and guiding discussions on how companies can maintain competitive advantages in the digital era, how to leverage information technology to better serve businesses, and how to continue "tirelessly mining gold online" in the digital age.
Finally, in terms of readability, many chapters of this book use various charts to express the authors' views and concepts. For example, the use of charts such as the "Fisher-Price Value Curve," the "Triangle of Corporate Strategy," and the "Business Portfolio Growth Potential Test" allows readers to understand the authors' intentions at a glance. At the same time, many authors also use the format of columns to provide detailed introductions and analyses of cases such as Microsoft's victory over Netscape.
In summary, this book is prepared for those who refuse to be content with the status quo, for those who are concerned about corporate core competitiveness, and for those who actively learn and strive to promote continuous innovation in their companies.