Business Planning Methods and Practices

Author: Wesley B. Duarte
Publisher:
Publish Date: 2003-11-01
Features: This book is a comprehensive work among various books on strategic planning, while also incorporating many principles, analytical methods, and case studies from other related fields such as management, economics, political science, history, and public policy. These aspects are cleverly integrated, not only deepening readers' understanding of the planning process but also enabling them to view problems from multiple perspectives. This interdisciplinary approach makes the book stand out among books on corporate planning.