Economic Information Analysis Methods: Modern Pharmaceutical and Chemical Enterprises

Author: Zhang Zhisong
Publisher:
Publish Date: 2000-06-01
Features: This book starts from the reality of enterprises and elaborates in detail the knowledge of economic information analysis and utilization methods for pharmaceutical and chemical enterprises. It systematically introduces the sources of economic information in pharmaceutical and chemical enterprises, the existing mechanisms, forms of communication, methods of collection and retrieval, as well as various analytical approaches. Additionally, it covers the application of economic information in the development of new pharmaceutical and chemical products, technical and economic activities, technology introduction, project investment, marketing, and enterprise management. The content of this book is novel, comprehensive, practical, and is suitable for a wide range of management personnel, scientists, marketers, and information staff in enterprises' research, design, consulting, and information departments for collecting and analyzing economic information. It can also serve as a reference book for students majoring in finance, management, business, trade, and literature and information at universities.