: News and Publicity Essays and Arguments (Volume 1 and 2)

Author: Shao Huazze
Publisher:
Publish Date: 2001-08-01
Features: This book is a collection of the author's discourses and reflections on the news publicity, reporting policies, team building, and development of the Party newspaper during his eleven years as the Editor-in-Chief and President of People's Daily. These discourses and reflections adhere to the combination of theory and practice, principles and specifics, and hold significant inspirational value for those engaged in news publicity. The book is also a powerful work of Marxist news theory that integrates methodology, environmental theory, and quality theory, blending ideological depth, artistic quality, and constructive insights. It embodies the tension and charm of news theory.