Father of Modern Marketing Philip Kotler's Classic Translation Series: National Marketing

Author: Philip Kotler
Publisher:
Publish Date: 2003-01-01
Features: National marketing is a big marketing concept, which explains that economic development is closely related to politics and culture. This book, "National Marketing," is a pioneering work that links public policies of macroeconomics with the microeconomic behavior of industries, companies, and consumers. It is the first to bridge the typical gap between government officials formulating policies at the national level and the business system operating at the local level.