3A Management Practical Book Series (4): Product Innovation Practice

Author: Qiu Pan
Publisher:
Publish Date: 2002-05-01
Features: This book provides insightful and unique analysis of the operating environment and market environment of domestic enterprises after joining the WTO; it offers persuasive methods for internal enterprises to pay attention to the role of consumers in product innovation, enabling innovative products to quickly break through the "silence period"; it also provides fresh experiences for enterprises to use knowledge management to reduce product innovation costs and to provide basic guarantees through institutional design.