Core operation

Author: Theodore B. Keeney (USA), Al Ries, translated by Ye Kai
Publisher:
Publish Date: 2004-01-01
Features: Theodore B. Keeney and Al Ries analyzed 21 companies that were expected to succeed in the 21st century using four hard indicators (revenue growth, profit growth, market value growth, and globalization growth) and four soft indicators (marketing innovation, technological innovation, core business strength, and future development prospects). They revealed the secrets of their success and the lessons other companies can learn from them. The two authors provided insightful answers to three important questions that leaders, managers, and every business professional must address when planning for the future: What are the essential elements for ensuring success in the 21st century? Which companies are the best examples of these characteristics? How can we learn from their examples and benefit from them?