：After-Sales Service Training Course

Author: Best Education Institution
Publisher:
Publish Date: 2003-02-01
Features: This book is grounded in practice and looks to the future, highlighting the following characteristics:
1. Strong systematic nature and reasonable structure. This book consists of basic knowledge of after-sales service, product packaging and delivery, feedback, and customer base building, introducing relevant knowledge of enterprise after-sales service in a comprehensive and systematic manner from simple to complex.
2. High practicality and up-to-date content. Centered on practicality, this book emphasizes the combination of theory and practice. Guided by the latest theoretical achievements in enterprise after-sales service, it applies advanced management methods to conduct operational research on important issues in customer service.
3. Strong pioneering spirit and forward-looking positioning. In the new era, this book thoroughly analyzes the after-sales service model oriented toward customers in light of the significant changes in the marketing environment and after-sales service conditions—such as increased market uncertainty and greatly enhanced personalized customer needs. The book introduces relevant knowledge in areas such as after-sales service basics, service personnel training, product packaging and delivery, after-sales product maintenance, specific product maintenance, customer complaint handling, and customer base building.