From Qingdao to the World: Hisense Experience -- Innovation is Life

Author: Chi Yuze
Publisher:
Publish Date: 2003-06-01
Features: Haier has never been a miracle. It faces reality, restrained yet profound, elegant like a gentleman. It prefers to solve problems through thinking and achieve success through competition. Today, this enterprise, which started as a manual workshop 34 years ago, has grown into a large company with nearly 20 billion in sales revenue. According to its plan, it will be on the path to becoming a multinational company. What qualities should a Chinese enterprise possess when it moves from China to the world, from a manual workshop to a multinational company? What should truly excellent enterprises aim for? For leaders in the business world and government departments, this powerful and captivating book is like a loud alarm: think with a global perspective and act with a spirit of cooperation, or else face being left behind! Every business manager in China should have two copies of this book at hand—one for themselves and one for a good government official, a member of the National People's Congress, or a member of the Chinese People's Political Consultative Conference.