Advertising Master Ogilvy: The Unpublished Collection

Author: David Ogilvy, translated by Zhuang Shufen
Publisher:
Publishing Date: Not available
Features: This book introduces the advertising master David Ogilvy, with main contents including the author's preface for the 1987 Taiwan edition, "An Unexpected Gift," translator's preface, "Reflections of an Advertiser," early years, notes, memos and letters, checklists, speeches and reports, management principles and corporate culture, leadership—the forgotten element of management, appendix, "David Ogilvy at 75—A Visit to the French Embassy," remarks at the presentation ceremony of the David Ogilvy Honorary Doctorate, and a detailed biography of David McKenzie Ogilvy. Strictly speaking, this book compiles the heartfelt words of the "nagging, instructing, scolding, and reflecting" father of Ogilvy, not only explaining his personal business philosophy but also providing the best interpretation of Ogilvy & Mather's corporate culture.