The True Faces Series: Unexpected Thoughts – Reflections of Contemporary Chinese Advertising Elites

Author: Zhu Haisheng (Editor)
Publisher:
Publish Date: 2002-11-01
Features: The mainstream of advertising does not distinguish between 4As or non-4As. Whether you are who you are, if you cannot create new mechanisms, you are always facing the choice of being eliminated. "The mainstream is dead" refers to some companies that have developed into constraints and are gradually losing their mainstream status. "The minority should rise" refers to the emerging forces that are forming and will eventually develop into a new mainstream.