One-on-one enterprises: The competitive tool of the interactive era

Author: (USA) Peppers
Publisher:
Publish Date: 2002-01-01
Features: "One-to-One Enterprise" has established its status as a marketing classic alongside "The One-to-One Future" by Don Peppers and Martha Rogers, exploring the concept of selling more products to fewer customers through one-to-one marketing. In a brand-new world where chip technology is enabling businesses to understand their customers better than ever before, there are remarkable opportunities to build unbreakable customer relationships. Authors Peppers and Rogers elaborate on the relevant strategies necessary to achieve a fatal competitive advantage in customer loyalty and unit profitability. The book "One-to-One Enterprise" covers: how to increase customer retention not just incrementally but significantly; how to gradually increase your share of business with each customer; how to protect and improve your unit profitability; and how to transition to the interactive era with today's new technologies. The book covers: how to increase customer retention not just incrementally but significantly; how to gradually increase your share of business with each customer; how to protect and improve your unit profitability; and how to transition to the interactive era with today's new technologies.