Marketing Practice Series: In-depth Marketing

Author: Wang Ting
Publisher:
Publish Date: 2003-03-01
Features: This series is divided into four parts: "Digital Marketing," "Psychological Marketing," "In-depth Marketing," and "Relationship Marketing." "Digital Marketing" primarily explores the impact of digital, information, and the internet on economic life, elaborating on the increasingly significant role of digital tools in marketing and providing specific methods for implementing digital marketing. "Psychological Marketing" focuses on the perspective of psychology and human behavior, incorporating the concept of behavioral economics from the Nobel laureate in Economics, combining case studies to illustrate psychological phenomena, behavioral phenomena, and other strategies in marketing activities.