Brand Secrets _ Basic Principles of Advertising Planning

Author: Li Guangdou
Publisher:
Publish Date: 2002-04-01
Features: An authoritative, hands-on book on advertising planning and theory. Based on the author's personal experience in Chinese advertising planning, it summarizes fundamental principles of advertising planning and the "Golden Rules of Advertising," offering strong practical applicability and far-sighted theoretical guidance. Violating these principles will expose you to greater market risks.