Television Pioneers - The Story of Murdoch and Sky Television

Author: (English) Matthew Horsman, translated by Zheng Guoyi
Publisher:
Publishing Date: Not available
Features: The role and influence of television on people's lives, work, memory, and thoughts have been increasing day by day, to the extent that it is called the "Fourth Estate." As a result, the competition between television stations has become unprecedentedly fierce. This book takes Sky Two, a pay television station controlled by media mogul Rupert Murdoch, as its main focus, revealing the secrets behind its rapid rise, analyzing the competition strategies between Sky Two and the BBC and Independent Television, disclosing Rupert Murdoch's efforts to invest heavily in developing internationally leading communication technologies, and demonstrating his superior business strategy. It is widely rumored that Rupert Murdoch intends to make a major push into the Asian media market. Therefore, this book provides valuable insights for domestic media to learn from his business strategies and develop innovative response mechanisms.