How did the giant Shi Yuzhu stand up: The strategy and tactics of Nootropics

Author: He Xuelin
Publisher:
Publish Date: 2002-01-01
Features: In the history of Chinese enterprises and entrepreneurs, Shi Yuzhu and his Giant Group are the only ones who have experienced a complete cycle of a major rise, followed by a sharp fall, and then another rise. They are the living specimen of Chinese enterprises, and such a case is rare even in the long history of the global economy. Analyzing it should be a classic teaching case for MBA classrooms in China and even around the world, serving as an object of exploration for entrepreneurs, successful individuals, those who have failed, researchers, learners, concerned parties, and historical recorders, becoming a valuable social asset.
The author, with a solid theoretical foundation in practical economics and extensive experience in business operations, combines the unique perspective and broad vision of a top ten marketing planning expert in China, the elegant writing style and innovative approach of a renowned financial and economic writer, and the personal experience and firsthand materials of having planned Shi Yuzhu's comeback. This book profoundly reveals the true secrets behind Shi Yuzhu's two rapid rises and the fundamental reasons for the sudden collapse of the Giant Group, fully disclosing the planning behind Shi Yuzhu's comeback and the strategy and tactics of Nao Bai Jin. It uncovers the fate of the overall decline of China's first-generation private enterprises, the necessary path to revival, and the "fundamental methods" to maintain lasting prosperity and invincibility.
The author also lays bare the business practices of China's health product industry, exposing the secrets of high profits, and thoroughly dissects the various erroneous views about the failures of Chinese enterprises that have long been prevalent. When it comes to Shi Yuzhu, the author praises where praise is due and criticizes where criticism is necessary, with a mix of humor, anger, and objectivity, painting a vivid picture with precise words. The author combines lively narration with spirited commentary, making the book highly readable and deeply inspiring.