Business Planning Theory and Practice

Author: Zhou Hong
Publisher:
Publish Date: 2007-03-01
Features: This book provides a comprehensive overview of corporate planning, covering its basic meaning, nature, characteristics, fundamental principles, the required qualities of planners, and creativity in corporate planning. It offers a realistic introduction to the procedures of corporate planning and the preparation of planning documents. The book also elaborates in detail on theories and operational plans, as well as designs related to corporate image, entrepreneurship, market entry, growth and expansion, marketing, capital operations, and performance evaluation. Additionally, the author has distributed relevant case studies throughout the chapters, creating a unified system of theory and practice. This book is suitable for undergraduate students and faculty in economics and management-related fields at universities, as well as for business managers, planners, and professionals in training institutions.