Electronic transaction and payment

Author: Liu Keqiang
Publisher:
Publish Date: 2007-03-01
Features: This book comprehensively and systematically introduces various fields of electronic commerce, presenting the content in an easy-to-understand manner. It enables readers to integrate and apply various electronic commerce technologies, engage in macro-level planning and construction of electronic commerce systems, implement and operate electronic commerce systems, and complete service and management on electronic commerce systems. The book balances technical and managerial content, introducing technology from a managerial perspective. It provides detailed explanations of the fundamental principles, methods, technologies, corporate business strategies, and applications related to electronic commerce. It comprehensively elaborates on how to apply these principles, methods, and technologies in the planning, development, implementation, operation, and management of electronic commerce. This book can serve as a textbook for relevant majors in higher education institutions and also as a reference for professionals. It is suitable for readers of various levels and types.