E-commerce strategy

Author: Qin Zheng
Publisher:
Publish Date: 2007-02-01
Features: This book introduces e-commerce strategy, divided into 4 chapters. Chapter 1 covers the meaning of e-commerce, strategy, and the concept of e-commerce strategy, as well as how to formulate e-commerce strategy and methods for researching e-commerce strategy. Chapter 2 focuses on national-level e-commerce strategies, primarily introducing the strategic background, positioning, content, effectiveness, and measures of e-commerce strategies in the United States, the European Union, China, Japan, India, Ireland, and some Asian countries. Chapter 3 discusses enterprise-level e-commerce strategies, mainly covering the strategic background, content, measures, and effectiveness of e-commerce strategies in internationally renowned companies such as IBM, General Electric, Google, Haier, Lenovo, and China Merchants Bank. Chapter 4 analyzes and compares the characteristics of e-commerce strategies in different countries, introduces the current development status of e-commerce, and provides an outlook on future prospects. This book can serve as a teaching material for undergraduate and graduate students majoring in e-commerce, as well as a reference for undergraduate and graduate students in computer science and related professionals, government officials, and business executives.