Brand Revelation - The Bible of Chinese Fashion Brand Operations - The Treasury of Brand Operations in the Chinese Fashion Industry (with attached CD-ROM)

Author: Cheng Wenchao et al.
Publisher:
Publish Date: 2007-01-01
Features: This book analyzes classic cases of representative domestic and international clothing brands, providing a detailed explanation of brand operations in various clothing categories such as menswear, womenswear, sportswear, and casual wear. It covers both brand positioning and creative design, as well as brand strategy, brand communication, and brand promotion. The selected materials are the latest in the field of brand operations in the fashion industry, aiming to inspire brand operators to move from intuition to rationality, from specific cases to general principles, and from empirical summaries to systematic advancements. This book is a practical guide for managers of clothing enterprises and operators of fashion brands.