Precision in Action: Focusing on Customer Marketing Transformation: Focusing on Customer Marketing Transformation

Author: Baoli Jia
Publisher:
Publish Date: 2003-08-01
Features: A fusion of Eastern and Western management tools. Since the beginning of the new century, the marketing model has been abandoned by customers, coupled with increasingly fierce commercial competition and breakthroughs in information technology, the marketing industry has been facing a structured transformation from theory to practice: a leap from traditional, mass, and rough methods to in-depth, segmented, and precise models. Starting now, customers are no longer abstract consumers of products and services but individuals with distinct characteristics. For businesses and operators, only by accurately grasping customer features and needs and efficiently designing and executing precise action strategies can they survive in the competitive environment. The precise actions that gather customers will become the new rule of marketing after the transformation. This book provides Chinese enterprises with a set of effective precise action concepts and methods, incorporating numerous detailed cases and cutting-edge insights. Reading it will undoubtedly benefit you greatly and help you continuously create new marketing miracles!