2005-2006 China Public Relations Development Report (Blue Book)

Author: Meng Jian
Publisher:
Publish Date: 2006-12-01
Features: This book is the first specialized volume in the field of public relations in China, comprehensively reviewing and organizing the development history of Chinese public relations. It provides in-depth explanations and insightful analyses of important areas such as theoretical research, industry development, market status, and education and training in public relations. Additionally, it offers a panoramic description of the new developments in international public relations, aiming to help us grasp the growth of Chinese public relations within an international context. This book will serve as an invaluable reference for professionals in the field of public relations and related disciplines.