Public Relations Disaster: Unveiling the PR Crashes of Top Brands and Lessons Learned

Author: (English) Garry McCaskill
Publisher:
Publish Date: 2007-01-01
Features: Many public relations practitioners believe that excessive reporting by the media about public relations crises has tarnished the image of the entire public relations industry. However, more people argue that the wrong decisions made by public relations professionals are the root cause of public relations disasters. From publicly disparaging the products of well-known ambassadors to affecting corporate image with news photos, public relations crises are always happening, always present. Garry McCaskill takes us behind the scenes of 78 real public relations disasters around the world, presenting an engaging yet chilling portrayal of the world of public relations. After vividly depicting public relations crises that occurred in world-renowned brands, corporate giants, governments, media outlets, and various other institutions, he reveals why public relations professionals are often blamed as the culprits of fabricating information. As one crisis story unfolds after another, the unethical practices of certain public relations consultants are also exposed one by one. Although the stories in this book are gripping and entertaining, the message it conveys is serious: negligence, wrong decisions, and media reporting collectively trigger public relations crises. Public relations practitioners must learn from these real-life cases.