Author: Alan T. Stautz
Publisher:
Publication Date: 1997-06-01
Features: Dr. Stautz has been appointed as an honorary professor in many countries. In China, he was appointed as the Honorary Dean of Beijing International Business College. This book is Dr. Stautz's latest work, with some content having been presented as speeches in China, receiving strong response. The book consists of eight chapters, covering the development trends of the global tourism industry, the organizational structure of hotels, hotel cost control, hotel security, hotel marketing, hotel spatial design, hotel engineering and maintenance, and hotel catering services.
Chapter 1: Development Trends of the Global Tourism Industry
Chapter 2: Hotel Organizational Structure
Chapter 3: Hotel Cost Control
Chapter 4: Hotel Security
Chapter 5: Hotel Marketing
The tourism industry spans across various sectors, covering a wide range of industries, but they all share a common characteristic: they provide products and services to tourists. Any industry that offers transportation, accommodation, food and beverages, shopping venues, entertainment and leisure activities, and other services falls under the tourism industry. The rapid development of the tourism industry is due to the increased leisure time people have, often viewing tourism as the most attractive leisure activity.
Chapter 7: Hotel Engineering and Maintenance
Chapter 8: Hotel Catering Services
Management and operation of Success Hotel
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