Modern enterprise management

Author: Gong Weixing, Editor-in-Chief
Publisher:
Publishing Date: 2007-01-01
Features: This book takes the (brand new market environment) after China's entry into the WTO as its starting point, providing a comprehensive and systematic discussion on modern enterprise management, including an overview of modern enterprise management, principles of modern enterprise management, organizational management, modern enterprise human resource development and management, modern enterprise managers, modern enterprise planning, modern enterprise strategic management, business process management for commercial enterprises, industrial production process management, and enterprise diagnosis. Each chapter is accompanied by numerous case studies for reflection. At the end of each chapter, selected typical cases, review questions, and activity suggestions are provided to enhance students' learning effectiveness and improve their professional competence in management. As a recommended textbook for the newly developed planning curriculum in economic management at vocational and technical colleges, this book is suitable for marketing, business management, e-commerce, and related majors in higher vocational colleges.