Hospital President's Practical Handbook for Media Relations

Author: Dong Guanpeng
Publisher:
Publish Date: 2007-01-01
Features: This is a practical media relations guide tailored for hospital leaders in China. The main chapters include:
Chapter 1: Understanding the Media and Recognizing Opportunities
Chapter 2: Establishing Your Newsroom
Chapter 3: Who Should Face the Media
Chapter 4: Four-Step Approach to Hospital Media Relations
Chapter 5: Crafting Your Message: From Spokesperson Briefing to Press Release Writing
Chapter 6: Handling Interviews
Chapter 7: Key Elements of a Successful Press Conference
Chapter 8: Crisis Management and Handling Emergencies
Chapter 9: Daily Communication and Engagement
Chapter 10: Building a Publicly Satisfied Healthcare Brand.
Each chapter is composed of sections such as facts and figures, success stories, lessons from failures, expert opinions, and action guidelines.