Regional Marketing (Complete Marketing Manual)

Author: Du Yu
Publisher:
Publish Date: 2003-04-01
Features: Markets are always segmented into several regions due to economic, cultural, physical, and other factors. Different regional markets inevitably have varying market characteristics, capacities, entry methods, and marketing strategies. In regional markets, if marketing operations experience a setback, the entire enterprise may face a crisis. Today, it is already difficult for a single company to dominate the market and rule the roost, but to stand out as a leader is not necessarily a challenge. Success often begins with a strong desire, and this book will equip the reader with wings to soar high.