Management Fundamentals: Concepts, Applications, and Skill Enhancement. 2nd Edition

Author: Lucille (USA)
Publisher:
Publish Date: 2007-01-01
Features: This book is a highly acclaimed management textbook that follows the classic framework of management but differs from traditional management textbooks. The author integrates the concept of situational management throughout the book. Through case studies, behavior pattern videos, and specially designed online exercises, it aims to comprehensively enhance readers' ability to apply management concepts and develop practical management skills. The target audience for this book includes undergraduate students and MBA students in management majors. It can also be used for executive training courses. For professionals who need to understand management knowledge, this book is also a valuable reference.